Struggling to explain what makes your business special? This practical workbook guides you through defining exactly who you serve and what sets you apart. Imagine finally having clear messaging that attracts your ideal clients naturally. Whether you’re a coach building your practice or a creative launching a solo venture, you’ll walk away with a positioning strategy that feels authentic. Stop blending in with competitors and start standing out with confidence. The step-by-step exercises transform confusion into clarity, helping you communicate your value effortlessly.