Struggling to explain what makes your business special? This simple worksheet helps you craft a compelling story that connects your unique journey with what customers truly need. To substitute for listing features, you’ll learn to position your work around real impact—like a baker shifting from ‘I sell bread’ to ‘I bring families together over warm, handmade loaves.’ Ideal for small business owners, freelancers, or anyone who wants to communicate their worth clearly and memorably in conversations or marketing.